MPG International

MPG International has unique expertise and insights across market segments, a unique research team and specialists in every communication discipline required to build effective marketing and media strategies. Every solution we propose is grounded in research and data analysis.

Our team holds an extensive base of up-to-date solutions for clients around the world, along with innovative online and offline media tools, insights into trends and target audiences, and recommendations on brand communication within the competitive landscape.

Our agency specialises in developing and executing integrated advertising campaigns across all media types, offering clients modern technology and a broad range of media planning tools. We take full ownership of content and structure and evaluate the performance of marketing tools against KPIs throughout the campaign. We are official subscribers to industry databases including TNS Russia (Mediascope) and ESPAR Analytic, which allows us to analyse competitor strategies and provide our clients with unique media expertise and optimal, cost-effective media solutions.

Our working principles are individual solutions for communicating with the target audience, an ROI-driven approach combined with real consumer needs, long-term relationships with partners and strict financial discipline, all of which allow us to offer our clients attractive prices.

Our formula for success: "Strategy drives buying."

This means we always base the buying strategy on the client's media strategy, never the other way round. The choice of advertising channels is therefore always driven by the goals and characteristics of the audience, not by "indirect" media planning built on a system of discounts. This principle underpins our effectiveness as an agency working with brand-focused media.

We adhere to a policy of maximum transparency and openness and always put our client's goals first, offering a development plan in the media environment, the best terms and media buying offers tailored to each client and, above all, aimed at improving business performance. All of this enables us to ensure the success of the campaigns we deliver.

The digital era is reshaping how audiences perceive brands and the formats used to deliver product messages. MPG International, an expert in digital media, develops effective and memorable campaigns based on in-depth market and data analysis that firmly capture consumer attention and lead to the end result.

In line with our clients' needs, we provide a wide range of services covering all modern digital channels and tools, including behavioural advertising, performance marketing, social media advertising and SMA (Social Media Analytics). Thanks to our innovative and integrated approach, we give our clients' products competitive advantages that sometimes retain their value for many years after a campaign launches.

Open data from social media is the foundation of insight marketing and the subject of social media research (SMA — Social Media Analytics).

Unlike classic focus groups, which are given a ready-made set of statements and assumptions to test, social media analysis reveals what people really want, what they like about familiar things and what they dream of. This opens up a whole world of non-obvious marketing insights.

The image of the product that best matches the ideas and desires of the target audience is built from millions of opinions processed by machine using SMA tools. As a result, we save our clients time and money by creating exactly the product the audience needs.

One of our agency's specialisms is reputation management, which protects our clients on social networks and in the media. Using a range of marketing and PR tools, we create effective strategies to position and promote companies and their brands in the media and to deliver their messages to target audiences.

We neutralise negative reviews, distribute approved information, correct the image of companies and brands, and monitor competitors' activity and position in the media environment. Our experts use best-in-class technologies and proprietary developments that help identify reputational threats quickly, increase PR effectiveness, strengthen customer loyalty and support product sales.